Our Privacy Policy
Effective January 2026
At Lilac Roller Safaris Ltd (“we”, “our”, “us”), we respect your privacy and are committed to protecting the personal information you share with us when interacting with our website (roller-safaris.co.ke), making a booking, or subscribing to our services. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.
We strive to comply with global data protection standards, including the EU General Data Protection Regulation (GDPR) and standards applicable in the United States, United Kingdom, and other jurisdictions.
1. Information We Collect
We collect the following types of information:
a) Personal Details You Provide Directly:
When you request a quote, make a booking, or contact us, we may collect your:
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Full name
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Email address, telephone number
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Postal address
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Travel preferences and optional passport/contact details
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Billing and payment data required for booking confirmation
b) Website Usage Data:
When you visit our website, we automatically collect:
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IP address
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Browser and device details
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Pages viewed and interaction data
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Cookies and similar tracking technologies
c) Optional Third-Party Data:
If you interact with us through social media, messaging apps (e.g., WhatsApp), or partner platforms, we may receive basic profile information necessary to personalize your experience.
2. How We Use Your Information
We use collected data for the following purposes:
• To Deliver and Manage Your Booking:
We process your contact and travel information to confirm and manage your safari itinerary and related services.
• Customer Support and Communication:
To respond to your inquiries, provide assistance before, during, and after your trip, and send travel confirmations.
• Marketing and Promotional Communications:
With your consent, we may send newsletters, special offers, and customized suggestions based on your preferences. You may unsubscribe at any time.
• Website Improvements and Analytics:
We use analytics and cookies to optimize our website performance and improve user experience.
• Legal and Safety Obligations:
We may use your information to comply with legal requirements, prevent fraud, or ensure traveler safety.
We do not sell or rent your personal data to third parties for marketing purposes without your explicit consent
3. Cookies & Tracking Technologies
Our website uses cookies to enhance functionality and user experience.
Cookies may be:
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Essential: needed for site performance
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Functional: to remember preferences
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Analytics: to improve navigation
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Advertising: for retargeting and personalized ads
You can manage cookie preferences in your browser settings.
4. Sharing Your Information
We may share your personal data with:
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Service providers (e.g., payment processors, booking platforms) under strict confidentiality
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Accommodation or activity partners necessary to fulfill your booking
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Third-party partners only with consent and only for purposes you agreed to
We will not share your personal data outside our service ecosystem without explicit consent unless required by law.
5. Your Rights
Depending on your location, you have the right to:
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Access your personal information
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Request correction or deletion of your data
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Withdraw consent for marketing communication
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Lodge a complaint with a data protection authority
To exercise these rights, contact us at info[at]roller-safaris.co.ke
6. Data Security and Retention
We implement industry-standard security measures to protect your information. Personal data is retained only as long as necessary to fulfill legal, tax, or administrative requirements.
Payment details are handled securely by trusted providers and are not stored by us beyond necessary processing.
7. Changes to This Policy
We may update this policy occasionally to reflect changes in practices or legal requirements. We will post the updated version on our website with a revised “Effective Date.”
